This project involved developing the initial branding and identity for a groundbreaking college football game held in Ireland. I conceptualized a distinctive crest that seamlessly blended American football imagery with iconic Irish elements. This logo has since become a beloved symbol of the event, featured on the field, merchandise, and even within popular video games. Building upon this strong brand foundation, the project also involved creating a dedicated website to inform and excite fans about the game, including travel packages to enhance their Irish adventure.

Experience Lead