Ford’s website was due for a performance upgrade – a digital engine overhaul to match the brand’s exhilarating new vehicle lineup. This project ignited a design revolution, prioritizing a modern, high-octane aesthetic and showcasing the power and beauty of their vehicles with stunning, high-resolution imagery. The goal? To engineer a seamless and captivating user experience that seamlessly blends thrilling vehicle showcases with convenient service offerings and a robust parts marketplace, ultimately elevating Ford’s brand perception to a new level of prestige.

Experience Lead