This project involved a complete rebranding of the University of Houston Athletics department, starting with the development of a new, dynamic logo. I played a key role in crafting the brand guidelines, overseeing the design of uniforms, basketball courts, and the football field, and serving as the final authority on all licensed merchandise. This rebrand has not only revitalized the department’s visual identity but has also become a cornerstone of Houston Cougar pride, evident in its widespread adoption across fan merchandise and even within popular video games. Go Coogs!!!

Experience Lead