Whirlpool’s groundbreaking new top-load washer features an innovative design that allows users to switch between an agitator and an impeller wash basket, customizing the wash cycle to suit their needs. This project aimed to develop an engaging digital experience that effectively communicated the unique benefits of this innovative feature. By utilizing simple scroll interactions, the user can seamlessly visualize the transition between the agitator and impeller, simulating a hands-on experience and effectively demonstrating the versatility of this revolutionary washing machine.

Creative Director